I was commissioned by Spaceship Super in 2017 to create a series of illustrations that would accompany the signup and onboarding flow, as well as the hero for the homepage.
Spaceship wanted to establish their brand and illustrations were the perfect tool for this. The illustrations needed to communicate the main goal of each step of the onboarding flow metaphorically and playfully.
The illustrations are bright and energetic to complement the branding, and appeal to the younger target market Spaceship is aimed at.
Metaphoric illustrations accompany the onboarding steps to re-iterate the task on hand.
A hero image and supporting spot illustrations were created and used throughout the homepage to bring the Spaceship brand alive.
The illustrations were also used across empty states to enhance the brand and communicate error and empty states in a lighter manner.